We’ve just got some outstanding results from the campaign we developed for the Magnum Sandwich launch. The new Magnum Sandwich was designed to take on Maxibon and steal market share, and the campaign succeeded spectacularly: just after launch, one single Magnum sku was outselling the entire Maxibon range. (And that’s despite Magnum traditionally being a female-skewed brand.) We got the attention of the lucrative ‘young male snacking market’ by making guys feel like they’re “the king”, treating them like rock stars and royalty. Here’s the TVC: we also used online and location-specific Outdoor and POS.

We’ve had great news for Lowe and Football Federation Australia from the Big Apple: Our work has picked up five medals in the hard-fought New York Festivals international advertising show!

The Great Christmas Wrapping Paper Swindle won four medals in the Avant-Garde Competition: Silvers in the ‘Innovative Use of Media’ and ‘Street Teams’ categories, and Bronzes in the ‘Guerrilla: Indoor’ and ‘Word of Mouth Buzz/Viral’ categories.
The Socceroos viral campaign also picked up a Bronze in the Interactive Competition.

We’ve got two finalists in the prestigious 2010 Effie Awards, both for the FFA Great Christmas Gift Wrapping Swindle.

They’re in the ‘Small Budget’ and ‘Most Original Thinking’ categories. Created in 2 weeks for less than $50,000 this provocative idea created a storm—and massive ticket sales—in Brisbane that won’t be forgotten soon!

While Foxtel were focusing on a strong consideration message in all their ATL channels, they developed a fantastic offer that went to market exclusively online. Our brief was to create some theatre around the offer, make a real song of dance of it. And true to the brief – that’s exactly what we did……

It’s been a long time coming – three years in fact. Yes, we got a little side-tracked. “Paid work” got in the way again and spoilt our fun. But finally the surgery is complete and the bandages have come off to reveal our fresh new website. It’s an ever changing work in progress and we promise to keep it updated with interesting new things. So please visit often, and please tell us what you think. After all, its a new website we have created for you, more than it is a website for us.